business Term
What is Customer Churn?
Definition
The rate at which customers stop using a service, typically expressed as a percentage of total customers lost over a period.
Understanding Customer Churn
Churn can be voluntary (customer cancels) or involuntary (failed payments). Reducing churn is often more cost-effective than acquiring new customers.
Why It Matters for Waste Haulers
High churn undermines growth. Understanding why customers leave enables targeted retention efforts.
How GarbyX Handles Customer Churn
GarbyX reduces involuntary churn with automated dunning. The customer portal improves satisfaction to reduce voluntary churn.
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